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NIKE: EXPERIENTIAL ART + LIVE ACTIVATION
Collective Contribution:
Director of Programming / Creative Direction / Experiential Development / Artist Curation / Artist Mentorship / Live Art Direction / Mural Design / Participant Engagement / On-Site Creative Execution
Nike needed visual experiences that could bring the brand’s energy into physical spaces and live cultural moments.
I shaped and executed the live art experience(s), using scale, composition, color, and on-site creativity to create something audiences could watch, engage with, and remember.
I also mentored and curated a group of young artists to lead the activation, guiding participants through the creative process and making collaboration part of the experience. The work extended the brand beyond traditional advertising by turning art, mentorship, and audience participation into a shared cultural moment.
